CASE STUDY
Reimagining renewals at a global scale
Customer: Lenovo
GOALS
Consolidate the buyer journey to improve customer experience amidst increasing expectations of seamless digital interactions
OVERVIEW
Size of customer: Large Enterprise / Global OEM
Go to market: Direct to Customer and Multi-tier Channel, 4000+ channel community entities onboarded
# of countries: 22
Corporate System: Multiple built software that integrate to make a CRM
Key issues:
Provide real time visibility to sales teams to facilitate strategic conversations
Offer a simpler, frictionless digital experience without sacrificing personalisation
Manage both lifecycle continuity of existing hardware and transitions to new
Lenovo combined Renewtrak with internal processes across different business units forfaster, seamless and improved renewals experiences, driving new revenue streams forLenovo and their Channel Partners. Lenovo grew revenues in this programmeexponentially, from less than $25M to over $400M in under 5 years and continuing to rise.
